Dreams Festival 2017

Once again Electric Aura are pleased to show a quick recap of their production design for the Bud Light Dreams Festival – held on July 7-8 at Echo Beach, Toronto.  

Designing for the 2 main stages, this is the 3rd consecutive year that Toronto’s EDM festival audiences have got the Electric Aura treatment, and this year did not disappoint.  See gallery below for photos from the event or see more Dreams Festival photos on their official Facebook page.

Photos by Ded Pixel, Alec Donnell Luna, WLSN SZTO, Kurtis Hooper, NDK Images & Will Selviz of Ded Agency.

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We Day Canada Special Event

On July 2, Electric Aura Projects were a part of We Day Canada – a special Canada 150 event held on Parliament Hill in Ottawa that drew an estimated crowd of 14,000 to the show in Canada’s capital city. The show was also streamed to Facebook live, and showcased the signature We Day lineup of stellar speakers and performers for We Day’s first outdoor festival event.

Hedley at WE Day Canada Sunday July 2, 2017 on Parliament Hill.

Hedley at WE Day Canada Sunday July 2, 2017 on Parliament Hill.

Gord Downie, Daisy and Pearl Wenjack and Prime Minister Justin Trudeau

Photo Credit: Patrick Doyle/ CP for WE Day

With an extensive and diverse all-Canadian line-up to celebrate Canada 150 – the show included a rare appearance by The Tragically Hip’s Gord Downie, plus the crowd was entertained and inspired by We Day favourite Prime Minister Justin Trudeau, and Canadian astronaut-writer-musician Chris Hadfield performing with the Barenaked Ladies.

Chris Hadfield performing at We Day Canada 150

Photo Credit: Patrick Doyle/ CP for WE Day

Join us, Canada Day weekend, on Parliament Hill for a family-friendly event, bringing together world-renowned speakers, A-list performers, and tens of thousands of Canadians celebrating our commitment to making the next 150 years count. Help us inspire the next generation of change-makers make their mark on our beautiful nation. –

Hedley at We Day Canada 150

Photo Credit: Patrick Doyle/ CP for WE Day

Canadian favourites Hedley closed the show for those who braved the rain!  To watch the show, We Day Canada will be broadcast on CTV at 7pm on Saturday July 8th.

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New Show Galleries for 2016 Online

It’s been a while but we’re pleased to announce we have uploaded 2 new projects to the website!

Rob Sondergaard and the team completed Digital Dreams 2016 – in July of this year, which was another great success, this time without the weather drama of last year.

On top of that Jason McKinnon has just returned from another successful We Day tour, with location spanning across the globe including the UK and USA.

Both projects are now available to view on the portfolio – the team is now focused on the PNE!

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We Day Tour Success Continues

This is the 3rd year in a row that Jason has designed the tours for We Day – a star-studded youth empowerment celebration featuring a diverse mix of incredibly motivating speakers, entertainment and live music by artists including The Band Perry, Tyler Shaw, and Francesco Yates.

Justin Trudeau made his first public appearance since getting sworn in as Prime Minister at the Ottawa show; other speakers included inspirational young people and celebrity ambassadors like Henry Winkler, Chelsea Clinton, Rick Hansen and Chris Hadfield.

With 14 trucks worth of stage, lighting, audio and video, the show this year is not only big but challenging as well, being staged in-the-round.

Working in the round poses many logistics challenges – from having to light 360 degrees when arenas are traditionally designed for an end stage, to the different scoring clocks and arena screens making a lot of unusable space.  Add to that the fact that no two arenas are the same, so the rigging and positions for every element are completely different for every show.

As you can see from the gallery below, you’d never know, and that’s all part of the deal.

For more of Jason’s work and We Day show pics check out the We Day Portfolio for 2014.

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Digital Dreams 2015

Electric Aura were the production designers for Bud Light Digital Dreams 2015.

Billed as “Canada’s largest electronic music festival”, the event was held at The Flats at Ontario Palace, Toronto on June 28 and we’ve just updated our portfolio to include a gallery showcasing our designs at the event.

Elements included in our production design were the Dreams Stage, Echo Beach Stage and the Bacardi Untameable stage, plus we also designed the site lighting for an integrated look throughout the site. The Dreams stage also featured an automated motor system so the stage could evolve from artist to artist.

Despite disappointing weather conditions meaning a fast design change on the fly after a large storm blew through, the event was a huge success – see the full gallery of pictures from the event in the Digital Dreams 2015 gallery.

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